In marketing, one of the keys to reaching your intended audience is the concept of identity. People tend to identify themselves as part of a group - or often part of several groups - and judge their own actions in relation to what they think members of "their group" would do. So, for example, if I'm considering buying a new suit (not likely to happen in real life, but hey - this is a hypothetical example), I will probably factor into my decision-making process, either consciously or subconsciously, whether or not this is the kind of suit "people like me" would wear. If I decide it is, and other factors like price, relationship to salesperson, etc. fall into place, I'll probably make the purchase. If I decide it isn't, even if the other factors still fall into place, I'm very unlikely to buy.
What does that have to do with being a "regular guy"? When someone puts you into that category, they're putting you into their own group. After all, you're a regular person aren't you? Most people will say yes - even though every one of them is unique in some way. If you consider someone else a "regular person", you're in effect saying that person is "one of us" - and not "one of them" (whoever "them" turns out to be). And once you're part of the "in crowd", connection becomes easier.
So, next time someone says you're a "regular guy" (or gal), be sure to thank them.
