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Back In Black

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OK, so where have I been for so long?  Short answer - working my $%^ off.  Longer and (hopefully) more meaningful answer - working my $%^ off, but probably not always on the right things.  Case in point - this blog.  I've been neglecting it and I am sorry.

I'm sorry to others for not getting ideas out there that might possibly help them and I'm sorry to myself for not prioritizing my actions better.  After all, we're supposed to know something about marketing around here and not writing blog updates is not exactly a great marketing strategy.

So what have I been working on?  Well, again I have to apologize because other than tell you that a lot of what I've been working on is for clients, I can't really tell you about what I (and Brian) have been working on for ourselves - at least not until it's ready to launch.  So, not another word about that for now.

What about all those great (good at least? - I hope) marketing ideas that I haven't been telling the world about for so long?  Well, how about this one - just off the top of my head as I'm writing this?  Have you thought about building gateway sites to your main web site with short videos that answer a specific question someone might have about what you do?  You can even do the videos yourself with a webcam - they don't have to be overproduced (although, of course, since we do video production here at AVF, we'd love to talk to you about justrightproducing them Wink ) - as long as the information is good and relevant to what people are looking for.  It's one possible take on the idea of inbound marketing.  You're providing the information to people that are inbound to you, rather than you pushing advertising out to them.

In any case, I promise in the weeks to come, you'll be seeing (hint, hint) and reading more from me than has been forthcoming over the previous several weeks.

Watch this space for more marketing thoughts!


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